Die Neue Haas Grotesk

Notes on: Documentary Film by Gary Huskwit, 2007

open interpretation / feeling of finality / contrast / a default / the air you have to breath / an army of letters / type is a brand / the space between the black: not about the notes / AmericanAirlines - 40 years + / ubiquitous / not a hot thing since / smooth / neutral / efficient / non-aggressive / accessible / transparent / accountable / non-bureaucratic / official / weapon of communication / a club / mask of membership / well-rounded / a perfect balance of push and pull / sharing the same ideals / perfume of the city / conformity of form / conspiracy of cleanliness / clear / intelligent / intelligible / idealism of the 50s / reconstruct / rebuild / social responsibility / rational / straight forward / economic / no meaning in itself: meaning in context / the grid / democracy / holds firm / space holds the letters / lives in a powerful matrix of surrounding space...